A logo is the most important Branding Element of any branding exercise after its name. Listening to the name, the first visual identity that comes to anyone's mind which also distinguishes your company from others is 'your logo'. Hence one should pay a great emphasis on the same. We design different types of logos like Typographic, Symbolic, Artistic, Corporate or any other format for different industries/ sectors. Based on the field of your business, we suggest your brand or personal identity an appropriate logo type. Like most food chains/ restaurants or shops prefer to have typographic types and the corporate or other industries prefer to have a symbol representing their company. A few aspects you need to consider before you finalize the designer or the company that will design your logo. Based on our design experience and regular client feedbacks over the past years, there are two important aspects of the same which go hand in hand, i.e. 'the concept' and 'the overall Look'! A logo is always incomplete, if it does not have a concept. Any creation which looks good but does not have a meaning to it, can be a logo for anyone. There needs to be a connection in between your brand and your logo. And no matter how good is your concept, if it does not have a good overall look, it fails to catch the first attention of any targeted viewer. With no good overall look of the same, it reflects the arrogance of the stand-alone concept. Apart from the same there are various aspects we consider like the style, color, minimalism and more. We start off taking your requirements in detail and then with an in depth analysis, creativity and perseverance we conclude a logo.
Process: Logo Design & Brand Identity
Designing a logo for your startup or business begins with the discovery phase, where our graphic designers will present you with over 20 different logo designs to understand what logos you prefer stylistically.Your logo design should reflect your business' personality, therefore we get to know you and your business. This is an opportunity to customize your brand identity to your design brief.
Designers put all the adjectives that have been mentioned into a word cloud, and physically draw connections from word to word so that they can begin to identify concepts that will inspire the logo design.
Our designers will put together a presentation for you and your team, showcasing the top 3 to 5 logo designs in black and white. Once reviewed, we'll go back to the drawing board to tailor the designs to your feedback.
After selecting your favorite logo, we carefully think about the messaging your brand wants to communicate, and identify and colors that are best aligned with that concept or brand identity.
Our team will work tireless with you so that all of your needs are met and the final logo serves as a perfect demonstration of all that your brand strives to represent.
Benefits of Logo Design
Updating Your Brand
Every industry experiences changes in trend and style. This can be seen most clearly through a company's logo and how it evolves throughout its history. Eventually, all brands need to consider updating and redesigning their logo. Our designers can give your brand a refreshed look and feel.
Our designers work with you to modernize your logo, while still maintaining the traditional components that you and your customers value. Our logo design ideas will be a perfect balance between your old logo and new logo.
Rebrand Through Redesign
If you are redesigning your logo, you are inherently rebranding your business. An updated logo can say a lot about your company that your old logo wasn't able to. Your logo is the core identity to your brand and we will collaborate with you in order to maintain your company's essence, while improving your overall look.
Improving Brand Growth
If you are not seeing the conversion rates you think your business deserves, changing something as simple as your logo can be exactly what your company needs. We will work to create an attractive logo that improves brand recognition with existing customers and captures initial interest from potential customers.
We create beautiful corporate brand identities in India & . Call us.